LUBRIDERM® Advanced Therapy Fragrance Free Lotion moisturizes to help relieve extra-dry skin. From a dermatologist-developed brand, this lotion is clinically shown to moisturize for 24-hours. This lotion helps transform dry skin into healthy-looking. more resilient skin. Formulated with Vitamin E and Pro-Vitamin B5 plus Lipids, this moisturizing lotion replenishes extra-dry skin and helps to strengthen your skin’s moisture barrier. Plus, its formula is non-greasy with a clean, comfortable feel.